Sla navigate over

Heinken® becomes main sponsor of Amsterdam 750

28 February 2024

With exactly 8 months to go, as of today, we can officially welcome the Amsterdam-based brewery as the main sponsor of Amsterdam 750. Mayor Femke Halsema and Dolf van den Brink, CEO of Heineken, raised their glasses together in celebration.

Dolf van den Brink, CEO of HEINEKEN:
“For over 150 years, we’ve been suppliers of conviviality. Heineken® is born and bred in this beautiful city; as proud residents, we’re thrilled to play an active role in the festivities. Not only because we share a wonderful history, but precisely because, in the present day, we’re a vibrant part of the colorful society that the city embodies. From the quintessential Amsterdam pub to the outdoor terrace. The club or the stadium. The neighborhood gathering, the park picnic, or the housewarming. As an employer and an experience for beer enthusiasts. Heineken® is ingrained in the fabric of the city, bringing life to the party, and that’s why we’re here. Together with and for the people of Amsterdam, we’re going to make it an unforgettable year of celebration. How we’ll do this is currently in the works. But one thing is certain; there’s plenty of excitement brewing, and the entire city can join in. I look forward to the moment when we can raise a toast with everyone who holds Amsterdam dear to their hearts on its 750th anniversary.”

Femke Halsema, Mayor of Amsterdam:
“Anyone delving into the rich history of our city cannot ignore Heineken. Gerard Heineken was 22 years old when he began the family business in the 19th century, with an entrepreneurial spirit that still resonates remarkably well with Amsterdam today. For a century and a half, Heineken has been part of many festive moments and milestones in the city, whether in the stadium, the theater, or the corner café. The brewery has become world-famous and remains loyal to the place where it all began. Therefore, I am proud of this new partnership. The Amsterdam business community is indispensable for celebrating our birthday. Together, we reflect on 750 eventful years and look forward to a festive and grand anniversary year for all Amsterdammers and everyone who holds our city dear.”

Heineken is the first main sponsor of Amsterdam 750. Earlier, it was announced that Rabobank, OBA, and GVB would join as social partners of the anniversary year. City broadcaster AT5 is the media partner.